It is unsurprising that home improvement contractors such as bathroom and kitchen designers have shortcomings in understanding the intricacies of the modern marketing strategies for their industry. After all, you are busy doing what you do most exceptionally well: building bathrooms or kitchens for your clients.
However, recent changes in the local and global marketplace have made it extremely important for businesses to have a proven marketing plan to compete and earn substantial market share. In particular, bathroom or kitchen contractors can benefit immensely from strategic online marketing efforts.
If your company is looking for a professional contractor marketing service provider with a specialty in bathroom and kitchen remodeling marketing, look no further than Kitchen Remodeling SEO. With many years of experience, the team of SEO professionals and digital marketers at Kitchen Remodeling SEO have the skills, expertise, and tools to help you build an online presence that will translate into bigger exposure, more leads, and increased sales.
Typical Bathroom or Kitchen Design Consumer Journey
A typical home improvement consumer journey begins online. Today, consumers rely on search engines such as Google, Bing, and Yahoo when searching for products and services online.
For example, homeowners looking to hire an experienced kitchen or bathroom designer will likely go to Google, and search for a few keywords, such as ``best bathroom designer near me” or “where to get the best bathroom contractor”. In most cases, they make their buying decisions based on the information they see online after researching various options and reviewing individual contractor reviews.
From local SEO to highly optimized company websites, there are numerous ways to attract the attention of these bathroom or kitchen building consumers and persuade them to give full consideration to the services that you provide. The path they take to find your business online is technically known as “inbound marketing”.
However, there are also some useful outbound marketing strategies, such as Facebook ads, that if carefully utilized, can help you draw consumer attention to your business. What is important is to work with an experienced digital marketing professional who understands your business needs and is able to guide you in implementing a digital marketing strategy that is right for you.
How to Generate Bath or Kitchen Remodeling Leads With SEO And Internet Marketing
There are quite many ways to improve your online presence and position your business to generate leads and sales. Here are two most effective ways to drive more quality leads to your bathroom and kitchen remodeling business:
Local Search Engine Optimization (SEO)
As a kitchen and bath showroom owner or kitchen designer with a physical location, or serving a specific geographic area, you want to bring more foot traffic to your doorstep. No digital marketing strategy helps you achieve this better than having a solid local SEO plan.
Local SEO is a marketing strategy that helps your business become more visible and prominent in the unpaid search results of search engines like Google. When determining which businesses come up when consumers are searching for products or services online, search engines like Google consider many factors such as local content, online citations, online reviews, and the Google My Business page.
An experienced digital marketing company with experience in local SEO such as Kitchen Remodeling SEO can help you rank organically in Google 3 Pack so that your business name, address, and phone number will come first when consumers are searching for the kind of services you provide in your area. This will help you drive more quality leads to your showroom or office location without spending on ads.
In the last decade, Facebook has remained the biggest social media platform in the world with over 2.5 billion monthly users globally. Apart from using the platform to connect with friends and family, it is a good tool to promote your business and get more people to know about the services you offer.
With millions of Americans using their Facebook apps every day, it makes sense to leverage Facebook ads, you can advertise your business using many parameters such as sex, demographics, and interests to refine your audience, ensuring that only your ideal audience can see your ads. You can also target a lookalike audience as well as retarget people who have previously seen your ads without taking action.
Working With An Expert
Kitchen or bathroom designers and contractors who work with Kitchen Remodeling SEO contractor marketing services will have access to amazing solutions such as web design, local SEO, Facebook ads, and Google ads.
The experts will assess individual contractors based on their unique digital marketing needs and provide them with effective solutions to achieve their marketing goals. They also consider the consumer needs and make sure that everything, including content, strategy, and messaging, is balanced for improved conversion and results.
For excellent contractor marketing services, call them at (339) 645-9461