When a homeowner decides to upgrade their kitchen, the first thing they’ll do is search for a kitchen remodeling company online. The best way to reach these potential customers is through online advertising.
You don’t have to devote your entire marketing budget to online advertising to get excellent results, but it’s important to have an online presence so potential customers can find you. There are many ways you can drive traffic to your website and begin getting those critical phone calls asking for a quote.
Benefits of Online Advertising for Kitchen Remodeling Companies
An online advertising strategy is an essential part of any company’s marketing plan. Gone are the days when word-of-mouth, direct marketing, and print advertising were enough.
Your potential customers are online, so you need to be also. The right advertising campaign will help you gather leads, engage your audience, and track results for prompt adjustments. Other benefits of online advertising include:
- Higher chance of customer conversion
- Flexibility to adjust to trends, seasons, and changes in products or services
- Gather valuable customer information
- Roll out promotions easily
- Excellent return on investment
- Increase market share through top-of-mind awareness
Utilize Local SEO Content Marketing
To enjoy successful digital marketing outcomes, you need people to find your online presence. SEO, which stands for search engine optimization, is a useful tool in this regard.
The idea of SEO is that you should include keywords on your website and digital marketing efforts that people are likely to search for when seeking a kitchen remodeling company. Include these keywords in all your online ads and marketing, including:
- Blog posts
- Display ads
- Google ads (also known as Google AdWords)
- Facebook advertising and other social media platforms
- Facebook messenger and chatbots
- Email marketing (promotional and content marketing)
A good SEO strategy can help your business get into Google’s local 3-pack for kitchen remodeling contractors in your area. The local 3-pack is the first three businesses that appear in a search result when people search “near me.” Potential customers are much more likely to click on these results, which Google conveniently groups at the top of the page.
How to Get Started with Online Advertising
Internet advertising can help you grow your business in leaps and bounds. When you maximize the number of leads and calls coming into your home improvement company, you can’t help but see improved profitability.
The first step is understanding the tools available and how they fit your current advertising campaign goals. Of course, it’s important to know your target audience when using online advertising, just like with other marketing platforms.
Before increasing traffic to your website, be sure you have a quality website in terms of web design and content. You need your website to rank well and be effective for converting viewers into customers.
Another key part of online advertising is GMB optimization. GMB, or Google My Business, is a Google-sponsored listing that you can update. This information is used for everything from search results to Google Maps, so you should be sure to keep it up to date.
The best way to have a successful online advertising presence is to work with a company that will fill your digital marketing knowledge gaps. As a business owner, you have a lot on your plate, and it’s easy for the details of online marketing to fall through the cracks.
If you want to win right out of the gate, reach out to us at Kitchen Remodeling SEO today. We work exclusively with kitchen remodeling and home remodeling contractors and designers. We’ll help you build a solid internet advertising campaign utilizing SEO and social media marketing to give you the leads you need to grow your company.
