Small businesses often have a limited budget for marketing, which makes resource allocation more challenging. If you’re in the home improvement business and looking for advertising options, you might find that choosing between Google Ads vs. Facebook Ads can be overwhelming, especially since both ad platforms have proven effective for the remodeling industry.
Google Ads vs Facebook Ads are both excellent advertising platforms. While there are a few differences between them, the choice comes down to your business goals, the product or service you provide, and target audiences.
Why Online Advertising is Essential
The home improvement industry is a competitive field. Whether your business specializes in kitchen remodeling, bathroom redesigns, or custom home improvement projects, it’s essential to find the right marketing strategy to build brand awareness. If you want more potential customers and loyal clients, you need to turn to Google and Facebook ads to target the right people and attract more attention.
With the growth of digital marketing, you can’t afford to ignore this way of reaching customers. Here’s why:
- Your potential customers are online
- You can personalize your audience’s experience
- You can drive quality traffic to your business website
- You will increase your business’s visibility
- You can create ads campaigns faster and have more targeting options
Online advertising is a valuable solution for your home improvement business to grow and succeed. You will get valuable leads that turn into loyal customers.
Google ads vs Facebook Ads: Which Type of Paid Ad is Best for a Home Improvement Business?
Running Google Adwords campaigns or Facebook paid search ads can be expensive. It’s especially difficult for small companies to compete against larger businesses with a bigger ad spending budget.
Before deciding which type of ad is best for your home improvement business, you have to consider a few factors – are you targeting the right people? And what’s the most effective way to run your ads?
Google has a few different ad formats, but the most popular is PPC. Pay-per-click is a paid search ad that can help you buy your way to the top of the search list. With the PPC options, you only pay when someone clicks on the ad.
Google uses an auction-based model, which determines whether and for how long your ad will show. Google Ads usually rewards home improvement businesses that have high-quality campaigns with low click-through-rate costs and powerful ad placements.
Facebook is another option for home improvement businesses to advertise. It’s one of the most popular social networks, with more than two billion active users per month.
If you can’t decide between Google ads vs. Facebook Ads and which option to use to boost your home improvement business, keep reading to discover the benefits each platform offers.
Facebook Ads vs. Google Ads: Comparison
The main difference between Google Ads vs. Facebook Ads is how services and products are presented to the audience. Google shows relevant ads to people who are specifically searching for a product or service, while Facebook shows ads to people based on their interests. Google focuses on lead conversion and Facebook on brand outreach.
Benefits of Google Ads:
- Reach an audience with high intent
- Target a specific city or area (geographical location)
- Target various audiences with different keywords
Benefits of Facebook Ads:
- Reach your target clientele at a low cost
- Target a specific audience with specific interests
- Advertise to website visitors to create more leads
The goal of advertising on Facebook and Google is to attract more customers and keep them. However, not every ad should focus on sales. Each campaign should play a unique role in achieving your business goals.
Facebook and Google can work together and help home improvement business owners gain powerful results.
Audience Targeting: Google ads vs Facebook Ads
In terms of audience targeting, both platforms provide excellent options. However, if you want to expose your messages to a more specific audience, you can depend on Facebook’s potential granularity to target Facebook’s users.
One of the most powerful applications is the option to create lookalike audiences. You can upload customer information from Facebook’s database and create a lookalike audience of users to double the reach of your ads by targeting people with the same consumer behavior and interests as your existing customers.
How Conversions Are Measured
The first step to tracking conversions is deciding what you want to measure. If you wish to track button clicks or website actions for your Google Ads, you can set up tracking for your website. If you want to track phone calls or store visits, you need to track offline conversions with Google Ads Conversion Import.
For Facebook Ads, you can use your Ads Manager account to measure results.
Running a home improvement business is a time-consuming and overwhelming job. If you can’t decide between Google ads vs Facebook Ads or don’t know how to advertise your business properly, consider partnering with Kitchen Remodeling SEO.
Our team is Google certified and we’re experts in paid search ads. We know how to advertise your remodeling business the right way. Call us today at 339-645-9461 to give interest.
