With the rise of technology and social media, companies that offer home remodeling services are finding themselves needing to adapt to new ways of marketing their products. The Internet is just one way that these companies can reach potential customers - by utilizing Google ads, Facebook ads as well as more organic and sustainable strategies such as local SEO and GMB optimization as well as social media engagement. Home improvement businesses need to understand all the different techniques available so they can successfully market their services. The key is to use all different types of marketing channels to get more qualified home remodeling leads.
The best Google ad strategies can help you increase your chances of success when running a campaign. However, there are many different factors to take into consideration before deciding on the best strategy for you and your law firm. For instance, what is the goal of your advertisement? What keywords should be included in the ads? And how often should you run an ad? This article will explore these questions and more. We’ll also give some examples of successful campaigns that have worked well with these strategies in mind.
Prospecting remodeling & home improvement leads stats with understanding your potential customer
What you need to know about finding exclusive home improvement leads. Understanding the demand from homeowners and property investors in your local area is the first step to being able to create a solid lead generation system. Remodeling companies often try to blanket an area with Google ads looking for local customers through their online presence without giving any thought to what local homeowners want.
Kitchen Remodeling vs. Home Remodeling
As a primary concern, does your remodeling business target kitchen remodeling services specifically, or are you a full home remodeling company? The answer to this question will help you better understand how to generate home remodeling leads. For example, kitchen remodeling is a service that has a lot of competition, so you might need to use different tactics than if you were a full home remodeling company.
Is your sales team targeting people ready to buy now or make a future purchase?
Many homeowners are in the research phase, where they are reviewing your home improvement company as well as other contractors. They may not be sure exactly what type of home improvements they are willing to spend money on yet. They may still be looking on search engines for a contracting business and reading online reviews.
On the other hand, your target market customers who know exactly what they want, and are ready to reface their kitchen cabinets, or remodel their basement. Depending on where a homeowner falls within your sales funnel
What type of digital marketing speaks to your audience?
The type of online advertising that qualified home remodeling leads respond to greatly depends on where they are in the buying cycle as referenced above. If you are targeting people who are not quite ready to buy, then you will want to use less aggressive Facebook ads that generate leads without explicitly asking for the sale. Ads such as kitchen remodeling guides, home remodeling infographics or eBooks can help to attract potential customers by educating them about home improvement topics. In this way you can request their contact information in exchange for providing this valuable content, that most contractors would not give out until a design consultation was scheduled. Even if they're not ready to buy, your business name will be the first one when they're ready to move forward with their remodeling jobs.
Extending your online marketing
Once you have established valid leads, where someone requests a guide, checklist, etc., you can move these quality leads along in your sale funnel to target them with more direct communication such as placing them in your lead nurture email automation campaign. You also can include them in your retargeting ads with Facebook, and Google ads.
Home Remodeling Near Me Searches
If you are targeting qualified leads that are ready to buy now and just looking for a reputable company, a local SEO campaign to target your geographic area is more likely to generate new customers. Potential clients often go to search engines and search for "kitchen remodeling company near me", "general contractors near me" or even "home improvement services". These types of customers are really looking for the first few remodeling companies that show up on the Google map section and then they want to know which home improvement contractors have the most quality reviews.
How to Optimize a Remodeling Contractor GMB Listing?
There are many digital marketing strategies that can be used to increase your lead volume for near me searches. The first thing to do in order to increase your presence in the Google maps for your geographic area is to register, and then claim your home remodeling contractor local business listing on Google My Business . This will help home improvement customers find you easier if they're looking for a home remodeling company near them.
Google My Business helps home contractors create their home company page on Google Maps, and also allows them to attach links to other websites such as their official website, blog, social media pages, and even allows customers to leave reviews.
Make sure to fill out all of the information possible on your home contractor business listing on Google My Business, including a YouTube and Facebook page with positive reviews for your home remodeling company. The more complete your profile is, the easier it will be for home improvement searchers to find you.
In addition, adding geo-tagged photos of your home remodeling projects, as well as videos of your team in action will help to attract home improvement customers who are looking for a contractor in their area.
Getting Exclusive Leads With Google Ads
If you have the marketing budget to promote your home services, than using Google Ads along with call extensions and Google call only ads, can be a profitable source of good leads.
Google call extensions allow home remodeling companies to show their phone number on their ad as well as a click-to-call button. This will allow a potential lead to easily contact your home improvement company without having to visit your website.
Google call-only ads are similar to call extensions, but will only show on mobile devices and will direct potential home improvement customers to call your home remodeling company directly from the ad.
Both of these types of Google Ads campaigns are effective at getting exclusive leads that are interested in home remodeling.
Grow Your Business With Digital Marketing
Remodeling companies have found great success with digital marketing, be it local SEO, pay-per-click or, social media engagement and lead nurturing. It can help home improvement customers find your business more easily when they're looking for a remodeling company near them. You can also target home remodeling leads with customized communication through lead nurture email automation campaigns and retargeting ads on Facebook and Google.
If you are a home remodeling business owner and would like more information on how to achieve great results and grow your business, contact a remodeling marketing agency today.
